The luxurious and prestigious identity of Terzihan brand is reflected on their design in jewelry, hence the need for an adequate fair stand design was requested in 2019 to facilitate in multiple countries in Middle East. Two factors, functionality and aesthetics, were the main center of attention in design proposal. Importance given to details in jewelry is represented in the design, in accordance with the needs for a maximum efficiency of space. The stand features various exhibition booth options; tower, table, open and closed platform which are implemented in the plan in the most efficient way. The storage space is the only closed room in the stand, whilst the remaining areas work as an open space with single entrance and exit point.

Wooden lamellas colored in matte gold flow along the façade of the stand, creating contrast with the black color of the brand’s identity color, and in the meantime becomes a reflection of the luxurious jewelry industry. The importance of easy assembly and maintenance play a crucial role in this design, which makes it easier for the stand to be moved temporarily between countries.